A win for Quickstrap MK II

‘Quickstrap’ Recognised in Australia’s International Good Design Awards for Design Excellence.

The winners of Australia’s peak international design awards were announced today during the 2021 Good Design Awards Week. The Good Design Awards are the highest honour for design and innovation in the country and reward projects across 12 design disciplines and 30 subcategories.

Quickstrap received a prestigious Good Design Award Winner Accolade in the Product Design category in recognition for outstanding design and innovation.

The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, precinct design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the Next Gen category.

The 2021 Good Design Awards attracted a record number of submissions with 933 design projects evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes good design, design innovation and design impact. Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.

The Good Design Awards Jury commented: “A practical and needed load securing solution that improves safety, reducing harm to people and damage to goods. This is a thoughtful innovation that will have a real impact on the health and wellbeing of truck drivers and operators in addition to improving the efficacy of operations. The design is clean and well suited to the context. This product potentially has a high impact as thousands of loads are secured each day. Overall, this is a really impressive example of design that solves a real problem and a standout project that ticks every box for good design in this category. Well done.”

Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.”

“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing,” Dr. Gien went on to say.

Project Details

Project Title: Quickstrap
Designed in: Australia

Project Description:
Designed for side curtain trucks, the Quickstrap is a load securing system that increases driver safety and increases operating efficiency for trucking and logistics companies.

Commissioned by:
Transking Innovations

About Good Design Australia and the Australian Good Design Awards

Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.

www.good-design.org

Beyond the safety application Transking believes that the use of Quickstrap in combination with Transking’s Tightwinder can save up to 50% of loading time.

About B.Product

B.Product is a product development company with the vision “To put Australian design and ingenuity to the global stage”. Working closely with businesses to development and manufacture products, we do this by having an Intellectual Property led design with a commercial “go-to-market” strategy.

Partnering with Transking to develop the Quickstrap, B.Product supported with the strategic design thinking approach, creating a product and roadmap where Transking can support the logistics industry to become safer, faster and better in an ever changing and demanding environment with their patented products.

https://www.bproduct.com.au/